The annual American Angus Association Convention kicked off Sunday, November 8 in Kansas City. While very few things have been “normal” in a year full of change, CEO Mark McCully said resilience is in the cattle producer’s DNA. “2020 has been a tough year, but we are standing strong and we are absolutely moving forward.” McCully went on to say necessity is the mother of invention. That has been a reminder throughout the year of the things cattle producers have reinvented. “It’s been a year for us to adapt and a year to be nimble. In an business, there has been a premium this year on being nimble.” Seedstock producers dealt with a handful of restrictions that went into place right in the middle of the spring bull sale season. McCully said despite the uncertainty during that time, cattlemen were innovative. “You looked again at how you go about your sales and utilized new technologies to connect with potential buyers. There was incredibly strong support from cattle customers to invest in Angus genetics.”
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