The Beef Checkoff is constantly looking for new ways to excite people about beef. And according to research conducted by Beef. It’s What’s For Dinner, nearly one-third of consumers plan to grill more this summer. That’s why 50 steaks and 50 states are being showcased in “United We Steak” campaign. Cattlemen’s Beef Board chairman Jared Brackett, a producer from Idaho, says it puts a fun twist on summer grilling. Not only does the campaign have a heavy consumer focus, but it also has a message to share among fellow cattle producers. There are many ways ranchers raise cattle across the U.S. and how beef is prepared. “Producers may just learn something new,” says Brackett. Listen to the full Red River Farm Network story here.