Even with the uncertain market environment, food companies are seeking sustainability partnerships with farmers. Truterra, which is part of Land O’Lakes, has interactive technology that connects to systems like ClimateView or WinField’s R7 tool. Truterra Vice President Jason Weller says the program measures ROI and provides a benchmark on sustainability. It also links farmers with food companies that want to know more about farm production practices. “It’s no longer anecdotal, we have real data to show what these practices are doing to enhance soil health and protect water quality.” Weller says there’s no premium available for farmers yet. “I’m optimistic that day is coming; our belief is the consumer wants to partner with that grower and will prefer to buy product from food companies that work with farmers that do a great job protecting their soil and water.” Tate & Lyle, Nestle Purina PetCare and the Campbell Soup Company are currently working with Truterra.
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