Ranchers are always looking for ways to improve their operation. What if they could use technology to manage feed efficiency, costs and performance on a single platform? “It allows them to see every pound of feed fed on a cloud-based system,” says Justin Sexten, vice president of strategy, Performance Livestock Analytics. Producers also have access to real-time cattle data and analytics. This simplifies day-to-day feeding actives on the farm and ranch. “The rancher can also give access to their account to a nutritionist or veterinary for further analysis.” In this RRFN interview, Sexten shares more.