Sustainability is a buzzword today, but it can be difficult coming to terms with what that means. Bruce Knight, who leads Strategic Conservation Solutions, believes sustainability must evolve as relationship between food companies and farmers, rather than from policy and regulatory forces. Knight is part of the Ecosystem Services Market Consortium. “We’re trying to build a mechanism of voluntary incentive payments from companies and transfer that into carbon payments, water quality payments or water quantity payments.” Knight is a South Dakota farmer and rancher who served as the NRCS chief and USDA undersecretary for marketing and regulatory programs during the George W. Bush administration.
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