For those in the cattle business, 2020 is shaping up to be a better year for those in the cattle business. That’s according to National Cattlemen’s Beef Association CEO Colin Woodall. “The market recovery isn’t everything we want, but it is definitely moving in the right direction. Couple that with the big regulation and trade wins, it has helped bolster everybody’s confidence.” An important conversation in 2020 revolves around sustainability. Woodall says this issue is not going away. “We can ignore it and get left behind or we can see this an opportunity to tell our story.” Listen to Woodall’s address at the 2020 Cattle Industry Convention.