The North Dakota Beef Commission had two representatives in Tokyo for the U.S. Meat Export Federation trade trip. Mark Voll, who ranches in western North Dakota, says the Japanese consumers are looking for non-traditional beef cuts. “A beef tongue in the Japanese market is worth $12 right now,” said Voll. “These cuts that we don’t consume in the U.S. brings additional value to the carcass.” Washburn rancher Clark Price says USMEF is also trying to introduce American flavors to the Japanese consumer. “The Japanese consumer doesn’t have room for a grill on their deck so there are places, like Weber Park in Tokyo where they can rent this grill for the afternoon and put the steak on their grill.” In addition to meetings with importers, the U.S. delegation was also been briefed by the U.S. embassy.
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