Consumer education remains a top focus for the Minnesota CattleWomen’s Association. Past President Royalee Rhoads says there is a disconnect between consumers and where their food comes from. “The consumer has a lot of questions. Some are so removed from farming that they don’t know what the ag world is like.” With the development of technology, beef is promoted differently than 20 years ago. Rhoads says that’s why CattleWomen are trying to be more digitally forward. “In the past, promotion was done primarily through newspaper. Now with the digital world, we can share our story with so many more people than we used to.”
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