The United Soybean Board met in St. Louis Thursday. Ethan, South Dakota farmer and former chairman Lewis Bainbridge says developing new markets continues to be a major focus for USB. “We’ve spent lots of time analyzing new and expanding markets. Luckily, we were ahead of what happened with the tariffs,” he said. “We are looking at new, developing markets and what we can do to get our toe in the door.” The soybean checkoff is trying to figure out how to fit in and meet the needs of a growing world population and is working on a branding architecture for U.S. soybeans.
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