A portion of the Grand Farm Cultivate Conference agenda showcased ag tech startups and put them in touch with potential investors. Nutrien Ag Solutions Senior Manager of Digital and Agronomic Collaboration Aman Anand talked about the current ag-tech landscape and how startups are trying to get a foot in the door. Ag tech startups differ from other industry startups in many ways, but maybe none more so than their shaky initial return on investment. “Farmers want overall return on investment, and if you’re not providing a clear ROI, it is very difficult to adopt new technology.” Despite the difficult barrier to entry for ag tech startups, Anand remains excited for the future. “Overall, I’m very optimistic because what will happen next is we already went through the installation phase, and in my mind, the future looks bright and very promising.”
