A familiar name in agriculture and water management launched a new ag technology venture at Thursday’s Cultivate Conference in Fargo. “Today, we’re launching a new product called TerrainIQ and a new company called Terrain,” said Ellingson Companies CEO Jeremy Ellingson. “We’re separating our construction services from our engineering software and product services to help bring a lot of the great stuff we’ve done for years to all growers, not just Ellingson customers.” Ellingson said water management remains one of the biggest challenges facing agriculture. ” A lot of the customers we talk to can have the best precision seed and fertilizer plan, but if their water isn’t managed correctly, none of that matters.” Listen to the interview.
