Corteva has unveiled a new brand for its spinoff seed genetics business. The new name for the seed business will be Vylor. When Corteva announced the separation of its crop protection and seed business, it referred to the seed company as SpinCo. Green, maroon and blue will be the colors used in Vylor’s branding, signifying its Pioneer, Brevant, Hogemeyer and Corteva legacy brands. Corteva’s planned separation is scheduled to take place in the fourth quarter of this year.
