Peterson Farms Seed is transitioning its identity to simply Peterson. General Manager Scott Sanders says this change reflects the company’s more comprehensive approach. Peterson customers should not experience any change. “This is something that Carl and Julie started 30 years ago, and we’ve had the farmer really laser-focused for 30 years, but making sure that the message that we put out matches the identity of who we are,” said Sanders. “This really allows us to make sure we’re taking a broad look at the market and what is better both economically and agronomically for our grower, that’s where our focus is.”
