Potato industry leaders say new federal dietary guidelines and shifting consumer habits are reinforcing the nutritional and economic importance of potatoes. Speaking at Potato Expo 2026, Northland Potato Growers Executive Director Gary Shields said national unity and research-backed messaging continue to support demand. “The potato industry, like all commodity groups, faces its challenges through all the different venues, but overall from a nutritional standpoint, the potato is still America’s favorite vegetable.” Shields said that consumer awareness has grown alongside research efforts highlighting potatoes’ role in a balanced diet. “There’s a reason why potatoes are America’s favorite vegetable from a nutrition standpoint. Vitamin C, B12, fiber, potassium, the skin is full of nutrients. You should eat a potato product every day.”
