It’s often said the cure for low prices is low prices. “We just need some disruption, a catalyst, something, somewhere, to have somebody say I need to buy this, and I need to buy today, and I need to buy more tomorrow,” said Bryan Doherty. “That hasn’t been the case. A cattle market is what we need in the grains.” Doherty argues crop insurance is not a marketing strategy. “This year is an example, I had some customers who paid up on crop insurance as a way to put a floor (on the price) and good for them, but they got away from marketing because they did that.” If farmers have the ability to retain ownership, Doherty encouraged farmers to buy call options for 2026 and sell one-third of the crop on value. Watch the Wednesday Market Outlook Forum.
