Infinity Available for ’25

Loveland Products, a subsidiary of Nutrien Ag Solutions, is rolling out its new nitrogen efficiency product in time for the 2025 planting season. Ron Calhoun, plant nutrition marketing manager, shared details at the 2025 Commodity Classic, highlighting the Infinity’s innovative approach to nitrogen fixation. “Infinity is a new biologically based nitrogen management solution to help improve overall nitrogen use efficiency in your crop. When I say biologically-based, what we’re doing there is we’re using live isolates of nitrogen fixers to be able to apply to the soil, have them fixing atmospheric nitrogen that’s in that soil.” Clahoun also emphasized the product’s ease of use and flexibility.