Cattle producers from across the country gathered in San Antonio for CattleCon 2025, an event filled with optimism as beef demand surges and prices reach record highs. “The prices are just amazing,” said Buck Wehrbein, NCBA’s newly-elected president. “Those of us that have been around for a while, our mouths are just gaped open; this is going to allow our cow-calf guys to get healed up financially and get some good work done.” Wehrbein credited strong beef demand, good genetics, and responsible animal husbandry for the current market strength. However, he cautioned producers to prepare for the inevitable market correction. “The cure for high prices is high prices,” Wehrbein noted. “It doesn’t look like the downturn will happen soon since we’re not building the herd back, but it will happen eventually.”
