Potatoes USA Chief Marketing Officer Kim Breshears updated the Potato Business Summit on current consumer trends. “Year-in and year-out, consumers love the product, we continue to see very high numbers and I think that just talks to just the love that they have for potatoes.” Research has found consumers are willing to spend more for a meal because potatoes are on the plate. Breshears also said the food service sector is slowly recovering from the pandemic falloff.
