The time it takes to move a new active ingredient through the regulatory system is increasing. Vive Crop Protection has introduced its Highest Velocity Commercialization Engine to speed up that process. CEO Darren Anderson says this tool focuses on getting more from the current AI’s. “Phobos is an example of that. Prothioconazole is an active ingredient that beet farmers have used for years, but we’ve got a better version. It’s more effective and helps them get better disease control, yields, and sugar content. It’s all about how do you take those existing trusted tools and do more with them.” Vive Crop Protection plans to introduce 30 new products between now and 2030. Listen to the interview with Anderson.
