A new online auction platform for agriculture has launched a NIL initiative for college athletes with a farming and ranching background. Tractor Tuesday CEO Zach Bosle says this program honors their farming background while supporting them on the field and in the classroom. “What they’ve been able to take from the farm into being student-athletes is really inspiring. The work ethic that goes into just being a college athlete but also having to go back home and do some chores; it’s always a lot of fun to hear these different stories in agriculture.” These NIL deals provide financial support and opportunities to showcase Rural America. Farm athletes can find more details on the Tractor Tuesday website.
