Leah Halverson of Grand Forks is co-chair of the Potatoes USA Domestic Marketing Committee. The Potatoes USA tour is an opportunity for leadership to stay up to date with the potato community. Another focus is to spread the word about potato products. “We really want to talk about the nutrition message, how potatoes are an integral part of a diet and try to create more demand for potatoes.” Potatoes USA has programs to promote America’s #1 vegetable to consumers, foodservice, retail operators and processors.Listen to the interview.
