Hundreds turned out this past week for the Summer Beef Tour. Minnesota Beef Council CEO Kelly Schmidt said it was nice to highlight the beef production in northwest Minnesota. Schmidt was also able to demonstrate the Beef Checkoff’s work. “We have this nice captive audience to show them what we’re doing with checkoff dollars,” said Schmidt. “Not only are we trying to grow beef demand every day but we have a responsibility to get back in front of the producer and make sure we tell them what we’re doing with their dollars.” Events, like the tour, are also an opportunity to receive feedback from the local level.
