A Tasty, Healthy Alternative

This is a good time for the bison industry. “Ever since COVID, we have seen just a tremendous amount of demand for bison meat,” reports Adam Ulbricht, executive director, Minnesota Bison Association. “With some of the struggles of other proteins, that price parity shrank making our meat really competitive compared to a lot of other animal proteins.” After getting a taste of bison, Ulbricht said consumers like the flavor “and they really enjoy the health benefits that come from it ultimately being one of the healthiest red meats out there.” The Minnesota Bison Association was in Detroit Lakes this weekend for its spring conference.