Potatoes USA President and CEO Blair Richardson says potato markets have rebounded following the Covid-19 pandemic. With significantly less consumption at restaurants, there was an opportunity to educate consumers on using potatoes at home. “That has since shifted back to where it was before,” said Richardson. “We’re spending many more dollars now on foodservice than we do at home.” European markets are also starting to see some constraints on land availability to expand the production of potatoes. Richardson says despite those production restraints, those markets continue to look for ways to expand and diversify processing facilities. This reflects a long-term global demand for potatoes which is expected to increase by five percent annually.
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