AGCO has launched a new distribution model that it describes as “transformative.” FarmerCore will use tools that put dealers in closer proximity to farmers, both on-site and online. The one-size-fits-all outlet approach will be de-emphasized and moves to a hub-and-spoke model. The FarmerCore program includes mobile service fleets; alternative formats, like a parts-only store; and new digital tools. This effort is beginning in select locations and will expand throughout this year.
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