BASF is launching 25 new products and label extension in 2024 and 2025. BASF Marketing Director Brady Spangenberg credits an investment in research and development. As BASF develops new products, Spangenberg said there is a focus on developing products designed to meet changing climatic conditons. “You’re looking for products that help activate quicker or activate with less rainfall,” said Spangenberg. “You’re looking for products with more systemic activity so you’re not having to back and retreat if you didn’t get the right amount of contact on the leaves (and) you’re looking for products that have more flexibility across crops and crop systems.” One of the new innovations is Liberty ULTRA herbicide. Glufosinate has been around for 20-plus years and Liberty ULTRA is being described as the first evolution of that chemistry. It has two active isomers in the jug, providing broad-spectrum weed control with a lower use rate.
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