Malteurop North American Barley Procurement Manager Mark Black says demand for beer has shifted from a supply driven market to a demand driven market. There are several factors that have contributed to that market shift. “Culture has changed,” said Black. “Since 2020, we’ve been through COVID, wars and inflation. Australia/China tariffs were lifted. A lot of dynamics changed.” That coupled with lower demand and consumption means it is more difficult to move product. The situation has been further complicated by big barley yields in 2022 and 2023. Black says the impact will likely last the next few years. Hear the full conversation with Mark Black here.
News Categories
Latest RRFN Podcasts
Subscribe to RRFN
Get a weekly digest from RRFN to stay up-to-date on all the latest news in agriculture.