U.S. Wheat Associates strives to enhance trade relationships. “Sometimes it’s a challenge,” said Rhonda Larson, past chair, USW. “Our wheat isn’t the cheapest wheat out there.” USDA’s Regional Agricultural Promotion Program could help bolster trade. “It’s federal money for us to go over there and do more marketing in those difficult areas where we don’t already have a lot of wheat sales.” Larson cites the availability of baking classes and education for potential buyers and end-users as a key to expand wheat sales.
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