A new survey commissioned by the United Soybean Board found 77 percent of consumers are more likely to purchase meat if it is raised and fed by U.S. farmers. If the animal is born, bred and raised in the U.S., that number increases to 88 percent. The survey found 70 percent of the respondents feel the animal’s diet is extremely or very important to them when purchasing meat. That’s up from 51 percent in 2019. The soybean checkoff indicates nearly all consumers are paying attention to food labels.
News Categories
Latest RRFN Podcasts
Subscribe to RRFN
Get a weekly digest from RRFN to stay up-to-date on all the latest news in agriculture.