With the U.S. cow herd at a turning point and retention rates expected to increase, Zoetis Strategic Account Manager Kevin Milliner says it is the perfect time to utilize genetic testing. “This is a prime opportunity utilize it as a tool to grow and develop those herds, especially in parts of the country that have been blessed with with good moisture and moderate temperatures,” said Milliner. “Make sure that the animals that we’re adding into the herd, whether it’s replacement heifers or current cow inventories, have the horsepower to do what the producers want them to do to meet their goals.”
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