Sixty-one organizations sent a letter to congressional agriculture committee leadership seeking checkoff reform. Independent Beef Association of North Dakota President Frank Tomac says the promotion and research program needs to be more transparent with beef producers. In Tomac’s view, the average cow/calf producer isn’t seeing a return from checkoff dollars. “Everybody should pay for promotion of their product, but the cow/calf producers aren’t seeing the return of investment. It’s staying with the packers.”
