Innovation derives from need and demand. According to Valent USA’s Kenny Seebold value in protecting crops has driven development of products. “Value in the market is bringing new active ingredients or new types of formulations to address resistance and emerging pathogens,” says Seebold. Planning and planting proactively can be key to keeping weeds and disease under control during the growing season. “It pays to think proactively. It’s the value of a seed treatment from disease and insect management points of view.”
Kenny Seebold’s full interveiw can be found here.