American Angus Association Director of Commercial Industry Relations Troy Marshall says Certified Angus Beef has added millions of dollars of premium into cattle producers’ pockets. “CAB was the leader of the branded beef revolution and now we have over 100-something brands. We probably return more premiums to the cattlemen than any other single program.” The cattle industry is always evolving to make better, higher quality cattle. Marshall says the association is working on adding longevity to the cow herd.
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