Valent USA has made several leadership changes in its sales and marketing departments. Matt Lawrence is the director of retail strategy, which is a new role within the Valent organization. Most recently, Lawrence was the director of strategic accounts. Trey Soud is succeeding Lawrence as the new director of distribution strategy. BeckyJo Smith is the associate director of sustainable solutions. Since 2019, Smith has been part of the Valent Sustainable Solutions team. Jesse Rosales has been named the associate director of strategic marketing and sustainability. Since 2020, Rosales has managed the company’s crop and brand strategy. Joe Short has been promoted to asset management lead. Short has over 13 years of experience in the crop protection industry.
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