The American Beef Labeling Act is on the table with the goal of reinstating mandatory country of origin labeling. R-CALF USA CEO Bill Bullard says MCOOL would help American ranchers by driving up market demand. “Producers will empower consumers to send demand signals for U.S.A. beef directly to the packers. Then the packers can go to one source and one source only to replace the inventory; they have to go to the U.S. cattle producer.” In 2015, the World Trade Organization ruled MCOOL was an illegal trade barrier. “The WTO of today is very different than it was in 2009 when it first heard this case. We’re confident that the restoration of MCOOL will survive any challenge by the WTO.”
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