YouTube sensation Zack Johnson has 900,000 followers on his social media platform. Known as the ‘Millennial Farmer,’ Johnson started his YouTube channel in 2016. “The whole idea behind it was to relate to people about what is really happening on the farms across Rural America.” Johnson was featured on the first day of the International Crop Expo, saying everyone has a role in telling agriculture’s story. “Find what fits you and that doesn’t have to be a YouTube channel or social media, but I think it is important that everybody does some sort of advocacy for agriculture. Most people have become disconnected with agriculture and we have a real opportunity.”
