Speaking at the National Association of Conservation Districts Annual Meeting, Ducks Unlimited CEO Adam Putnam said there must be a balance between conservation and farm profitability. “Farmers have to be rewarded for being better performers in a commoditized world and until we figure that out, none of this is going to work and it won’t move past the press release stage of the science.” Putnam started at DU in 2019 and immediately went to work on an agriculture strategic plan. “The definition of sustainability must begin with economic sustainability or none of the other things are going to come into play.”


