The Sugar Association President and CEO Courtney Gaine continues to inform the public about sugar. “It’s an uphill climb to combat some of the public narrative around sugar that’s been existing for two decades,” says Gaine. “I see this as a marathon of trying to counter some of the information out there that’s not right.” At the American Sugarbeet Growers Association meeting, Gaine said less than half of consumers know sugar comes from a plant. Even fewer know how it’s processed. “It’s a slow crawl, but we’re starting to see momentum.”
