NDSU meat science professor Rob Maddock says the demand is going up. ” We’re seeing increases in those certified programs and cattle that qualify for them. I think part of that is the higher demand for branded beef or beef that has some sort of identity to it.” Maddock says more cattle are achieving prime and choice quality grades. “We’re at record high quality grades, ten percent or better choice in the northern tier and ten percent or higher in prime in the northern tier. There’s definitely been a greater emphasis on beef quality.”
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