There’s a long list of new products on the horizon for Vive Crop Protection. “We have a really efficient and fast product innovation engine,” said Darren Anderson, CEO and co-founder. “We’ve got seven new products that we’re developing and planning on submitting for regulatory approval in the next 24 months. It is a big year of market expansion for Vive.” The sugarbeet industry in the Red River Valley was original target for Vive Crop Protection. That focus has expanded to more row crops, including corn.
