In a news briefing, Dairy Management, Inc.’s new CEO, Barbara O’Brien said she wants to see a more deliberate approach to exports. “Rather than taking a pro forma approach annually, we’ve talked about putting together a three year plan and being deliberate on how those dollars flow depending on where the business is and how the opportunities come forward.” That includes a growing investment in the export arena. O’Brien said the promotion of dairy products is critically important. Partnerships are described as a way to expand those efforts. “We need to continue to look at milk and milk-based products that meet consumers’ changing lifestyles.” O’Brien has been with the dairy checkoff program for 20 years, most recently as DMI’s president and the CEO of the Innovation Center for U.S. Dairy.
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