U.S. beef demand is at its strongest level in more than 30 years. Minnesota Beef Council Executive Director Kelly Schmidt said that point is being made at this year’s Cattle Industry Convention in Nashville. “That’s because our producers make a really great product that we work hard to promote. We’re excited there is solid proof that consumers are demanding beef, ” says Schmidt. “We’re trying to keep up with promotion and really ride that demand wave. Hopefully everything else, in terms of the rest of the supply chain, will fall in place.” Of the $1-per-head is collected for the Beef Checkoff, Minnesota sends 50 cents to the national research and promotion program. The other half stays in the state. “We really use that to promote beef in our state. My staff and myself make sure those dollars are being spent wisely.” Hear more from Schmidt in this Red River Farm Network interview.