Fresh yellow potato production is increasing in the Red River Valley, a shift away from red potato production. United Potato Growers of America President and CEO Mark Klompien says it’s not a dramatic shift and the trend is being seen in other areas like Wisconsin and southern Minnesota. “It’s all about demand. Consumer preference is shifting a bit,” says Klompien. “Don’t get me wrong, the red category is robust and there’s still good demand, but at the grocery store, there are subtle shifts with consumer preference moving toward the yellow category.” Fresh potato market conditions for the new crop may also be impacted from the hot, dry weather happening across the Northern Plains and in the Northwestern U.S. “These conditions are a bit unprecedented.” Market conditions were discussed during the UPGA’s Crop Transition Conference in mid-June.
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