A Land O’Lakes subsidiary has launched the first and only farmer-owned carbon program. Truterra Vice President Jason Weller says TruCarbon is selling carbon credits to the private sector. “When folks hear about carbon, they immediately go to climate change and what happens with carbon emissions. There is now a new market where companies are interested in offsetting their carbon emissions by paying farmers to remove carbon from the atmosphere.” This program creates a new revenue stream for farmers. “There’s a way now for them to be compensated for their great soil stewardship.” Microsoft has been secured as the first buyer for the TruCarbon credits.
