Filling the gap between a general consumer and an agricultural purchaser is the mission of Certified Agriculture. Head of the Certified Agriculture Dealership program, Pat Driscoll, says getting truck dealerships to recognize the needs of agriculture is the goal. “We created the ag awareness training program. It’s a proprietary training program and the dealership has to put at least three people through our training before they can become a certified ag dealer. No matter where that farmer or rancher touches the store, they always have a go-to ag person.”
