Midwest Dairy launched a new three-year strategic plan earlier this month. The new plan takes into consideration lessons learned in the COVID pandemic with objectives to boost dairy sales, advance dairy research and grow trust in dairy nutrition. Midwest Dairy CEO Molly Pelzer says consumers are thinking about health now more than ever. “Dairy has immune-boosting nutrients.” Pelzer says Americans continue to eat more food at home and the dairy industry is watching for the return to restaurants. “We certainly know Americans consumed lots of cheese in restaurants and we were pleased to see cheese and butter diverting to home use. Although we’ve enjoyed the baking, we’re looking forward to going out again. We’re hopeful dairy demand will continue to grow in the food service area.” Other areas of focus in the strategic plan include developing farm and community leaders and creating checkoff advocates.
