Corteva Agriscience has launched a new U.S. seed brand called Brevant. Marketing Leader Mike Lozier says the Brevant brand will be sold exclusively through ag retailers. Brevant will offer corn, soybean, silage corn, canola and sunflower seed starting with the 2021 sales season. Lozier describes this as a brand launch, not a rebranding. “While we’re retiring Mycogen, we’re launching Brevant; we’re not going to just be new, we’re going to bring new,” said Lozier. “We’re ready. If were to do it any sooner, we would have just put a fresh coat of paint on a new building.” Lozier says the Brevant brand represents the largest germplasm opportunity in retail seed history.
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