Beef Checkoff dollars in South Dakota are being used to reach consumers. South Dakota Beef Industry Council Executive Director Suzy Geppert says the “Thank You for Choosing Beef” campaign has been successful. “We know and understand that each time consumers walk through a retail store door, they have a choice to make. They don’t have to choose our product,” says Geppert. “So, what can we do to instill that confidence in them? Sometimes it’s just saying thank you.” Geppert adds there are several other promotional activities around the state. Hear more about them in this RRFN interview.
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