The bread and butter of Black Leg Ranch has always been the cowherd. However, the Doan family had to diversity as more members were added. “We had already established some facilities with the lodge, and my son Jay said to me nobody is telling the story and portraying a positive image about agriculture,” says Jerry Doan, owner, Black Leg Ranch. As a result, the ranch now runs on an intensive grazing structure, as well as offers hunting services and a venue space. “If you’re going to get kids back in agriculture, you can’t stand in their way. They’ve got to do things a little different; find some niches that work and keep the ranch successful.” Listen to the RRFN interview with Doan.