The Coca-Cola Company has acquired ownership of the fairlife milk brand. Coke previously had a minority stake in the company, but bought out its former joint-venture partner, Select Milk Producers. Traditional fluid milk sales have been declining, but Coke officials said consumer interest in value-added dairy products is increasing. The fairlife company produces ultra-filtered milk and protein shakes.
News Categories
Latest RRFN Podcasts
Subscribe to RRFN
Get a weekly digest from RRFN to stay up-to-date on all the latest news in agriculture.